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Corona Extra is known as a beer imported from Mexico, but it has a long history. The light-yellow beer was first brewed in 1925 by Cervecería Modelo in Mexico City, and was first imported to the United States in 1979 by way of California and Texas.
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Beer in Mexico - Wikipedia, the free encyclopedia
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Grupo Modelo - Wikipedia, the free encyclopedia
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I read a book a year or two ago called "Beer Blast" which went into detail how major and microbrew labels competed to get to the number one spot. There is a lot of good material for the industry in general and also about imports, specifically Corona.
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Corona Beer Heineken Beer Budweiser Beer Miller Beer Guinness Beer ... Beer Homepage | Beer Humor | Favorite Beers | Beer Festivals | Beer History | Beer News...
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Well its time to find out in the beer history section. From its origins to its slide down your throat, theres a lot more to know than you might be aware.. or remember tomorrow. Even with all that history, there is still news in the beer world each and every day.
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Origins: Although in business one always at least somewhat suspects jealous competitors of starting whichever wild slander is hot at the moment, the "piss in the Corona beer" whisper campaign stands almost unique in that it's one of the few cases on record where this connection was traced to its source.
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The fact is, that to drink this Corona Extra beer properly you must insist to your mate who is buying or to the barmaid who is serving that a sliced lemon stuffed half way down the neck of the bottle, with the back end poking out of the eye of the opening, is absolutely essential in any case. ... History of Corona Beer...
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Corona Extra was introduced in the United States in 1981, and became the fastest growing imported beer in U.S. history. ... Corona Extra is also the #6 selling beer overall in the U.S., with a 27.7% share of the import market.
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