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Is Advertising Liquor on TV Irresponsible
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Alcohol promotion in programming and the frequency of alcohol ads comes under a Broadcasting Standards Authority code, while the content of advertisements (rather than sponsored programme logos) comes under a voluntary Advertising Standards Authority Code on Liquor Advertising.
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Irresponsible Advertising. June 12, 2007 by .... Liquor and cigarrette commercials were removed from television a number of years ago due to criticism. ... There is even a tv channel that only shows great commercials. ...
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-- FCC requests data from broadcasters airing liquor ads. Advertising groups urge FCC to defer to FTC in regulation of broadcast ads for liquor. Liquor-industry trade group, Distilled Spirits Council of the United States, drops 48-year voluntary ban on TV liquor ads.
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November -- FCC requests data from broadcasters airing liquor ads. Advertising groups urge FCC to defer to FTC in regulation of broadcast ads for liquor. Liquor-industry trade group, Distilled Spirits Council of the United States, drops 48-year voluntary ban on TV liquor ads.
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When a scientific sample of 500 households was polled in December, public opinion was clear: Sixty-eight percent of those surveyed opposed NBC's decision to accept alcohol advertising. Seventy percent of the respondents indicated they believe that liquor advertising on TV would influence those under 21 to consume liquor.
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When a scientific sample of 500 households was polled in December, public opinion was clear: Sixty-eight percent of those surveyed opposed NBC's decision to accept alcohol advertising. Seventy percent of the respondents indicated they believe that liquor advertising on TV would influence those under 21 to consume liquor.
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Worsnop says that on November 7, 1996, they removed their voluntary ban of hard liquor ads on television and radio that had been in affect since 1936 (219). He then states that the removal came right after Seagram, a liquor company, advertised for some of their hard liquor on KRIS-TV in CorpusChrist, Texas (219).
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"Public Service Advertising" means any advertising carrying a strong message against irresponsible use of liquor where the message does not contain any direct or indirect endorsement of liquor, the brand name of a type of liquor or of the consumption of liquor.
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Already the four major TV networks (NBC, ... Worsnop said "Beer group representatives think DISCUS' announcement undercut its credibility in Washington" (219). Bill Clinton referred to the decision as "simply irresponsible" (qtd in Worsnop 219).Secondly, many of these advertisements for liquor have been said to target teens.
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The amount of alcohol drunk by teenagers each time they drink, has doubled since 1990, a recent survey shows."It is no coincidence that teen drinking has doubled in this time, as alcohol advertising on TV and radio was started in 1992" said Dr Viola Palmer, Chairperson of the Group Against Liquor Advertising.
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