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Stride Gum is launching in Canada, and the campaign revolves around asking people to tell them what they do while they chew the gum. The opening sentence of this story from Media In Canada appears to be directed at me.
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I don't think (but maybe i'm wrong...) the point of the Stride website/campaign is to visit their factory, it is part of an intergated campaign based on the longlastingness of the chewing gum : their chewing gum last so long that The Stride guys are getting out of business (and are trying to kill time some way or other,
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When it comes to Halloween treats, chocolate is still No. ... The Cadbury Adams marketer expects to hand nearly 100 boxes of the company's new Stride gum — a sugarless gum Cadbury bills as having "ridiculously long-lasting flavor." Trick-or-treaters will get to put that claim to the test.
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can be purchased in 14-piece packs for 99 cents or as a multi-pack of three 14-piece packs for $2.29. Stride was developed to deliver flavor and soft texture for a longer period of time than other gum. It is being promoted by a $50 million integrated marketing campaign.
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Best Campaign: Local ... Horizon executed a campaign for Stride Gum's Nonstop Mint on Gas Station TV and on GSTV's C Store TV in Boston and Los Angeles.
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With arcade gaming in danger of going the way of the dodo and multiple iconic arcades in jeopardy, Zachary Quinto appeared at Video West Arcade in Glendale, Calif., to take part in STRIDE gum's Save the Arcades campaign.
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Stride Gum uses Flickr – so can you! ... STRIDE® Gum Nonstop Mint™ Winfomercial: Behind the Scenes Spectacle Nose Cushion Pad Shot ... Zachary Quinto joined STRIDE® gum to support "Save the Arcades," a campaign which salutes ...
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B-Movie Czar Uwe Boll Speaks Out on Anti-Gaming Flick Campaign ... Sensing marketing gold, Stride Gum announced last week that it would offer a free pack of gum (estimated value: 80 Cents) to each of the million haters if the anti-Boll list hits its mark (as of this writing, the “Stop Dr. Uwe Boll” petition was surging...
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2 Comments on “Stride gum gets some star power to help promote “Save the Arcades”” ... As a part of Stride Gum’s campaign to “Save the Arcades” they are bringing some celebrities on board to help out with the cause and recently they held an event at the Video West Arcade in Glendale, CA with none other...
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So a few months ago, I entered a contest presented by Stride gum.The contest was to develop a new name for their "ridiculously long lasting" gum's newest minty flavor. Right up my alley, right? The grand prize was for $25,000, plus a year's supply of read more...
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