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Yet, is this unethical, when our society accepts this type of marketing in other entertainment contexts? If we are unable to agree on what constitutes ethical versus unethical marketing in entertainment, there is little chance we can agree on ethical marketing standards as applied to sport.
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www.sports-media.org/newpedimension7.htm
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My initial thoughts were that all forms of ambush marketing were unethical – companies who wish to use major sporting events for promotional purposes could at least provide a financial contribution to such events. ... Some forms of ambush marketing are acceptable from an ethical standpoint, others are not.
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www.goodhonestdollar.com/ambush-marketing-smart-or-unet...
www.goodhonestdollar.com/ambush-marketing-smart-or-unethical
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Discussion about ethical issues relating to business ... Cause Related Marketing ... Unethical conduct...
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www.goodhonestdollar.com/
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See, generally, Paul O'Sullivan and Patrick Murphy, "Ambush Marketing: The Ethical Issues", (1998) Psychology and Marketing 349; Tony Meenaghan, "Ambush Marketing: Corporate Strategy and Consumer Reaction", (1998) 15 Psychology and Marketing 305;
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www.murdoch.edu.au/elaw/issues/v8n2/kendall82.html
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Ambush Marketing Steals the Show -- Abram Sauer ... For those finding themselves on the working end of an ambush marketing campaign, the real question is one of ethics. Is ambush marketing an ethical business practice?
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www.brandchannel.com/features_effect.asp?pf_id=98
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Ambush marketing has been defined as "the practice whereby another company, often a competitor, ... Whilst a company is likely to have its own written codes of ethics and unwritten company cultures, a marketer will often have to make decisions based on additional ethical considerations beyond what is legal,
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www.thewebdoc.co.uk/mandarin/archive/article_ambush.htm
www.thewebdoc.co.uk/mandarin/archive/article_ambush.htm
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Ambush Marketing: What it is, what it isn't ... The contrary notion, put forward largely by sloppy event organizers, that non-sponsors have a moral or ethical obligation to market themselves totally away from the thematic space of a sponsored property, is simply nonsense which smart marketers have long recognized as...
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www.poolonline.com/archive/issue19/iss19fea5.html
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© Frontier Economics Pty Ltd., Melbourne; Ambush Marketing Legislation Review; PREPARED FOR IP AUSTRALIA AND THE DEPARTMENT OF; COMMUNICATIONS, INFORMATION TECHNOLOGY AND THE ARTS; (DCITA); October 2007;
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www.ipaustralia.gov.au/pdfs/news/Ambush%20Marketing%20L...
www.ipaustralia.gov.au/pdfs/news/Ambush%20Marketing%20Legislation%20Review.pdf
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As the corporate sponsorship of sports events has grown, so too has the practice of ambush marketing. Is the practice legal and ethical? How can a legitimate sponsor counteract the effects of an ambusher?
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sloanreview.mit.edu/the-magazine/articles/1996/fall/381...
sloanreview.mit.edu/the-magazine/articles/1996/fall/3818/ambush-marketing-a-threat-to-corporate-sponsorship/
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