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The UK advertising industry may have reached the bottom of its decline, despite 45% of companies reducing their 2009 marketing budgets in the first quarter of this year, according to the latest Bellwether report into advertising budgets by trade body the IPA.
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UK advertisers slashed marketing budgets more savagely in the third quarter than at any time since the IPA's Bellwether report was launched nearly a decade ago. By Mark Sweney ... Overall, the report found that only 12% of UK companies reported an upward revision of marketing budgets in the third quarter, while 35% reduced...
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The Q2 2008 Bellwether Report, the quarterly survey of marketing spend, published today (14th July 2008), reveals that current budgets have been revised down for the third consecutive quarter and to the greatest extent since the 9/11 terrorist attacks in late 2001 caused business confidence to plummet.
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The Bellwether Report, the quarterly advertising and marketing industry indicator which tracks actual trends within the economy, reveals in its fourth quarter report for 2000 that the number of companies increasing their total marketing budgets for 2001 outnumbered by well over two to one those cutting budgets.
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The Bellwether Report Takes Notice of Conseco Inc. (Nyse:CNO) ; Conseco Inc. began as Security National and soon acquired Consolidated National, becoming Conseco -- this company has pruned and transplanted itself into a protector of working families and senior citizens.
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The Bellwether Report Takes Notice of Alfacell Corp (Nasdaq:ACEL) ; Development-stage Alfacell may kiss a few frogs in hopes one will transform into a princely product. ... The Bellwether Report will continue to research the small cap markets to bring you exciting opportunities!!
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Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment and time of year).
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