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One solution is to develop and position the services they offer through service-line planning--the development of a business plan for a specific service line (e.g., cardiac care, orthopedics) within the broader portfolio of services offered by the hospital.
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findarticles.com/p/articles/mi_m3257/is_12_57/ai_n60686...
findarticles.com/p/articles/mi_m3257/is_12_57/ai_n6068602/
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For example, when migrating to a service line structure, require that the service line management team develop a business plan to hardwire ...
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www.healthleadersmedia.com/content/86219.pdf
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The size, content, and overall look of a service line business plan depend on the hospital's requirements, the purpose of evaluation, and historical precedence. ... responsible for preparing the business plan (usually the service line director), most plans involve considerable hospital resources.
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www.snowinst.com/service_line_business_plan.htm
www.snowinst.com/service_line_business_plan.htm
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Create a brand that stands out from the crowd. ... Learn how service line marketing has evolved into the most tangible aspect of your brand story and organization’s business plan. We share a system for prioritizing service line brand building and marketing investments. ... Transforming a community hospital...
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www.hcmarketplace.com/prod-5319/Build-Brand-Awareness-w...
www.hcmarketplace.com/prod-5319/Build-Brand-Awareness-with-Service-Line-Marketing.html
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Aptium Oncology works with leading hospitals and physicians to design, build and manage hospital-based cancer centers. The Aptium network currently includes nine ambulatory ... Aptium Oncology has 25 years of experience in oncology service line consulting at leading medical institutions throughout the United States.
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www.aptiumoncology.com/about/info_sys_collaboration.htm...
www.aptiumoncology.com/about/info_sys_collaboration.html
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Before developing a new service line in a hospital's emergency department, however, a business plan should be developed for each new service line proposed. Each plan should focus on the following:
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www.allbusiness.com/health-care-social-assistance/40538...
www.allbusiness.com/health-care-social-assistance/405386-1.html
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What will be the brand identity of the service line: part of the general hospital brand or a distinct identity? What kinds of marketing collateral ... One solution is to develop and position the services they offer through service-line planning--the development of a business plan for a specific service line (e.g., cardiac...
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www.allbusiness.com/business-planning/business-developm...
www.allbusiness.com/business-planning/business-development-strategic-alliances/717665-1.html
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A medical staff development plan assists in identifying the needs of the market and the physicians. It serves as a guide for the health system and the medical staff to develop and maintain the physician resources to meet the needs of the community. ... BUSINESS DEVELOPMENT ... HOSPITAL OPERATIONS...
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www.dmitransitions.com/services/services_medical_staff....
www.dmitransitions.com/services/services_medical_staff.asp
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By developing a compensation plan that is competitive in the local market, that provides appropriate incentives for productivity and does not penalize the physician for functions that are beyond the physician's control, the organization can: ... BUSINESS DEVELOPMENT ... HOSPITAL OPERATIONS...
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www.dmitransitions.com/services/services_pcp.asp
www.dmitransitions.com/services/services_pcp.asp
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