The companies are organized on a product or brand basis, not on a customer segment basis. While they all have customer service departments, and most have a customer service toll free number, they lack an integrated marketing strategy that is directed at retention, and that defines retention as the measurement of success.
www.dbmarketing.com/articles/Art112.htm
Build a customer retention strategy ... Those getting started with a customer retention strategy might initially assume that retention rate is based on customer satisfaction. ... His advice for building a customer retention strategy? First, identify what leverages top-end customer commitment and advocacy behavior,
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The second major positive customer retention strategy is to add customer-perceived value. Companies can explore ways to create additional value for customers. The ideal is to add value for customers without creating additional costs for the company.
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In addition to the analysis and strategy deliverables, Teasley can select the names from your customer files that are most likely to leave you and deliver the lists to the appropriate vendors for your retention marketing campaigns.
www.teasley.net/customer_retention.htm www.teasley.net/customer_retention.htm
CUSTOMER RETENTION STRATEGIES; Customer retention. Such a deep mystery. The stuff of great strategy sessions. Of trial and error. Success and failure. Of huge expenditures in technologies, and laborious and pained efforts to measure the return on investment of those expenditures.
www.markitek.com/articles/retention.htm www.markitek.com/articles/retention.htm
Improving Customer Retention Is Vital To Profitability and Growth ... Why customer retention is so important ... Good customer retention is vital to any organization because a slight reduction (5%) in the customer defection rate has a disproportionately positive effect on profitability (depending on the cost of acquisition,
www.customerfocusconsult.com/customer-retention.htm www.customerfocusconsult.com/customer-retention.htm
Identify Customer Retention Drivers ... The first step in implementing customer retention programs is to identify the customer retention drivers. Without first identifying the retention drivers you run the risk of blindly implementing a range of programs which may or may not impact customer retention.
www.genroe.com.au/articles/driving_customer_retention.a... www.genroe.com.au/articles/driving_customer_retention.asp
A strong focus should thus be on customer retention rather than customer acquisition. A positive spin-off from effective The merged records should be subject to a qualification exercise because using inaccurate data negates the entire retention strategy. ... Mapping out an effective online customer retention strategy...
www.bizcommunity.com/Article/196/20/12686.html
News Articles, Whitepapers, Downloads, Opinion, Videos and Resources relating to customer retention strategy ... BEA and Intel: Key Elements in the Customer Orientation Strategy at Orange ... News T-Mobile has reviewed its customer-retention programme for the fourth quarter of 2008, with an emphasis on providing customers...
www.zdnet.co.uk/tsearch/customer+retention+strategy.htm www.zdnet.co.uk/tsearch/customer+retention+strategy.htm
EXPERT ADVICE; Mapping Out an Effective Online Customer Retention Strategy ... A 2 percent increase in customer retention has the same effect on profits as cutting costs by 10 percent. ... Yet diagnosing and fixing the problem quickly is the foundation of creating good customer experience and customer retention, and the company...
www.crmbuyer.com/story/67644.html