This study examines the effects of the corporate sponsorship that supports social marketing programs as a part of corporate social responsibility (CSR) and the congruency effect of sponsorship linkage that impacts consumers attitudes toward the sponsor and purchase intentions. ... CSR (Corporate Social Responsibility),
www.allacademic.com/meta/p91692_index.html
corporate social responsibility in both domains had a positive impact on evaluation of the company and purchase intent. Furthermore, in the environmental ... According to Smith (2003), stakeholder theory is based on the principle that companies need to consider the effects of their actions on all constituencies (e.g.,
www.allbusiness.com/sector-92-public-administration/adm... www.allbusiness.com/sector-92-public-administration/administration/1183444-1.html
This study attempts to examine and manipulate the independent variables through the use of descriptive scenarios to determine their effects on consumers' decisions to conduct business with different organisations. ... corporate social responsibility; CSR; online reputation; product quality; consumer decisions;
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When British American Tobacco was contemplating producing its first corporate social responsibility report, their Corporate and Regulatory Affairs director, Michael Prideaux, sketched some of the benefits of the process as being to build "credibility" and establish a "robust platform on which to build a...
www.sourcewatch.org/index.php?title=Corporate_Social_Re... www.sourcewatch.org/index.php?title=Corporate_Social_Responsibility
Corporate Social Responsibility - What does it mean? ... One of the most frequently asked questions at this site - and probably for all those individuals and organisations dealing with CSR issues is the obvious - just what does "Corporate Social Responsibility" mean anyway?
www.mallenbaker.net/csr/definition.php
This essay explains what Corporate Social Responsibility (CSR) is, and analyzes why it is important for companies ... There is also a forum where people interested in the topic can share their experiences with people from other countries, and it looks at different causes and effects of the digital divide such as accessibility,
csrjomc223.blogspot.com/
mises.org — The imposition of paradigms of Corporate Social Responsibility upon private corporations through public pressure or by governmental intervention subverts the efficient operations of private companies with negative consequences for a free society.
digg.com/business_finance/Negative_Effects_of_Corporate... digg.com/business_finance/Negative_Effects_of_Corporate_Social_Responsibility
This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy). ... The effects of corporate social responsibility and price on consumer responses...
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This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy).
www.ingentaconnect.com/content/bsc/joca/2005/00000039/0... www.ingentaconnect.com/content/bsc/joca/2005/00000039/00000001/art00006;jsessionid=1pa13uafqv690.alexandra?format=print
The effects of corporate social responsibility and price on consumer responses Export ... The Journal of Consumer Affairs, Vol. 39, No. 1. (April 2005), pp. 121-147. ... CiteULike is a free online bibliography manager. Register and you can start organising your references online.
www.citeulike.org/article/650235