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Cognitive dissonance - Wikipedia, the free encyclopedia
Cognitive dissonance is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. The "ideas" or "cognitions" in question may include attitudes and beliefs, the awareness of ...
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Leon Festinger - Wikipedia, the free encyclopedia
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Cognitive dissonance is a theory of human motivation that asserts that it is psychologically uncomfortable to hold contradictory cognitions. The theory is that dissonance, being unpleasant, motivates a person to change his ... Festinger, Leon. A Theory of Cognitive Dissonance (Stanford University Press 1957).
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Recently Festinger (1957) proposed a theory concerning cognitive dissonance from which come a number of derivations about opinion change following forced compliance. Since these derivations are stated in detail by Festinger (1957, Ch. 4), we will here give only a brief outline of the reasoning.
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Cognitive Dissonance Theory, developed by Leon Festinger (1957), is concerned with the relationships among cognitions. A cognition, for the purpose of this theory, may be thought of as a ³piece of knowledge.² The knowledge may be about an attitude, an emotion, a behavior, a value, and so on.
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Click here to start ... Author: Robert T. Craig ... Post-Decision Dissonance...
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theory <for> communication ... Edited by Bob Craig, University of Colorado at Boulder ... Cultivation Theory (updated)
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