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Firebrand recently launched with a relatively new business model: Broadcast all advertisements, all the time, but only display the ones that the company deems creative ... Perhaps more significantly, two of my favorite commercials of all time turned up blank searches on Firebrand, but were easily findable on Youtube:
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www.pronetadvertising.com/articles/firebrand-all-ads-al...
www.pronetadvertising.com/articles/firebrand-all-ads-all-the-time34638.html
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Yesterday we found out that Firebrand, the big-money "advertainment" website that hoped to turn commercials into content that people would actually seek out, is going under. Not too surprising; ... Sarah Palin Is Using Her Newsweek Cover to Trick You Into Taking Her Seriously #vanity #sarahpalin ... The AP Layoff List #layoffs #ap...
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gawker.com/364090/sexy-french-ads-failed-to-save-firebr...
gawker.com/364090/sexy-french-ads-failed-to-save-firebrandcom
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Firebrand, a television and online service that since October has been presenting commercials as content, is being shut down as its major investors decided to stop providing more money. ... Man I miss Firebrand. The first time saw it, it was incredible. I can’t belive it’s gone. I loved the xbox 360 commercials mostly.
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mediadecoder.blogs.nytimes.com/2008/03/04/firebrand-bur...
mediadecoder.blogs.nytimes.com/2008/03/04/firebrand-burns-out/
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Episode Detail: Watercooler Week - Firebrand ... Episodes: Watercooler Week - Firebrand - 30 total Episodes ... 3/7/2008: Innovative Commercials...
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www.tvguide.com/detail/tv-show.aspx?tvobjectid=292213&m...
www.tvguide.com/detail/tv-show.aspx?tvobjectid=292213&more=ucepisodelist&episodeid=7553282
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Episode Detail: Innovative Commercials - Firebrand ... Episodes: Innovative Commercials - Firebrand - 30 total Episodes ... 3/7/2008: Innovative Commercials...
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www.tvguide.com/detail/tv-show.aspx?tvobjectid=292213&m...
www.tvguide.com/detail/tv-show.aspx?tvobjectid=292213&more=ucepisodelist&episodeid=7593164
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On paper, it sounds like the dumbest idea ever: build an entire channel around commercials. No shows, just commercials. You know, the things you skip with TiVo or curse online. But startup Firebrand, which launches tonight, believes there’s big business to be had in an ads-as-content model.
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gigaom.com/2007/11/26/can-firebrand-make-commercials-ho...
gigaom.com/2007/11/26/can-firebrand-make-commercials-hot/
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Firebrand: TV commercials as entertainment ... After all, we use our DVRs to fast-forward through commercials we just don’t want to see, yet we readily watch the efforts ... And just like I can compile a list of music in a Facebook application, a Facebook app that lists my favorite commercials on Firebrand would be cool, too.
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blog.holtz.com/index.php/firebrand_tv_commercials_as_en...
blog.holtz.com/index.php/firebrand_tv_commercials_as_entertainment/
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Can Firebrand Make Commercials Hot? — On paper, it sounds like the dumbest idea ever: build an entire channel around commercials. No shows, just commercials. You know, the things you skip with TiVo or curse online.
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www.techmeme.com/071126/p128
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Nascent TV network broadcaster Ion has made an unusual move--airing a daily late-night TV show just featuring TV commercials. ... Firebrand will also stream commercials on its Web site, mobile, iTunes' free downloads and other platforms. In creating more buzz for marketers, Firebrand allows consumers to share commercials.
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publications.mediapost.com/index.cfm?fuseaction=Article...
publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=71573
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