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(Albuquerque Journal (NM) (KRT) Via Thomson Dialog NewsEdge) Oct. 29--They aren't pulling in the money like their baby boomer parents, but members of Generation Y certainly inherit their elders' free-spending consumerism.
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www.tmcnet.com/usubmit/2006/10/29/2024247.htm
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The Boomer's kids, of course, Generation Y. Born between 1976 and 1994, more than one-third of Gen Y is still under 18. Totaling 76 million, Gen Y appears to be emulating their parents' free-spending habits. Retailers must understand all they can about this generation and learn how to most effectively market to them.
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www.allbusiness.com/marketing-advertising/market-resear...
www.allbusiness.com/marketing-advertising/market-research-analysis-market/6310530-1.html
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Generation Y The young and the boundless are taking over pop culture ... ``Mom and dad are coming to them saying, `What kind of computer should I buy?' '' says Mark Swanson of Zipatoni, a promotional advertising firm. He has researched teen buying habits.
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us.badm.washington.edu/yalch/M450/GenerationY.html
us.badm.washington.edu/yalch/M450/GenerationY.html
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The survey reveals that today’s average Indian youth finds himself much better off than the youth of yesteryears. This is evidently reflected in the fact that on an average over ... The Ys of Youth,Income & Expenditure: Y-axis,All Y want is erything,yariety, the spice of life ... Paper: Generation Y and their Spending Habits...
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s06.cgpublisher.com/proposals/62/index_html
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Ypulse Monitor October; This month, a look at the spending and saving habits of teens and collegians, plus find out their opinions on the most pressing political issues today. (Job security and economic growth rank high for nervous undergrads and teens alike…)
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www.ypulse.com/
www.ypulse.com/
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Generation Y´s Budget Deficit explains how Americans´ spending habits affects pre-teens, teens and young adults. CreditGUARD of America, a non-profit credit counseling agency, explains how youth marketers target our children. ... How are marketers influencing Generation Y’s spending habits?
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www.creditguard.org/press_release_2.html
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With this kind of spending power, marketers have taken notice and are now seeking to attract Generation Y. Marketing efforts have gone past the traditional media outlets of TV, print and radio and are now seeking a new frontier, Internet.
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www.printpelican.com/geny.html
www.printpelican.com/geny.html
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This ultimately means the X and Y generation, the trustees of the current financial mess, will not only have to drastically re-pattern their beliefs about money and spending habits, they'll have to re-define the entire American Dream.
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americanaffairs.suite101.com/article.cfm/economic_tippi...
americanaffairs.suite101.com/article.cfm/economic_tipping_point_leads_to_paradigm_shift
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Direct Mail and Generation Y ... Based on a June 2003 study that interviewed over 3,500 pre-teens, teens and young adults with their parents, Harris Interactive breaks down Generation Y’s spending habits into three categories: * Pre-Teens (ages 8 –12) spend $19.1 billion dollars/year, which 87% is parent-supplied.
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generationy.typepad.com/petersheahan/generation_y_buyin...
generationy.typepad.com/petersheahan/generation_y_buying_patterns/index.html
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