COVER STORY; Generation Y; Today's teens--the biggest bulge since the boomers--may force marketers to toss their old tricks; At malls across America, a new generation is voting with its feet.
www.businessweek.com/1999/99_07/b3616001.htm
This is Generation Y, a force of as many as 70 million, and the first wave is just now embarking on their careers — taking their place in an increasingly multigenerational workplace. ... Get ready, because this generation — whose members have not yet hit 30 — is different from any that have come before,
www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm
Getting Inside Gen Y - Generation Y - Statistical Data Included from American Demographics provided by Find Articles at BNET ... Baby Boomers aren't the only ones struggling to get their collective minds around Generation Y. Companies across the country are trying to understand this next big consumer market:
findarticles.com/p/articles/mi_m4021/is_2001_Sept_1/ai_... findarticles.com/p/articles/mi_m4021/is_2001_Sept_1/ai_78426787/
These Generation Y'ers are skeptically optimistic of the American Dream, regardless of race. Although 75 percent of the students agreed that America is a land of opportunity, 62 percent believe the American Dream is a myth, but that "affirmative action moves them closer to what they want," said Miller.
www.brown.edu/Administration/George_Street_Journal/v20/... www.brown.edu/Administration/George_Street_Journal/v20/v20n10/geny.html
OnPoint - Marketing and Promotions Specialists ... Welcome to OnPoint Marketing. ... Our Services Make People Take Notice...
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born between 1946 - 1965 - The baby Boomers born between 1966 - 1982 - My Generation - Generation X born between 1983 - date - Generation Y ;
www.tricky.org/x/genx.htm www.tricky.org/x/genx.htm
Thus Generation Y forms a less homogeneous market than their parents did, with more ethnic and racial diversity. In fact, today, 15 to 24 year olds are the most racially mixed group America has ever spawned. They are 60 percent more likely to be non-white than their grandparents’ generation.
www.siskiyous.edu/pio/NewsColumns/Meet%20Generation%20Y... www.siskiyous.edu/pio/NewsColumns/Meet%20Generation%20Y.htm
Generation Y - Wikipedia, the free encyclopedia
Generation Y , also known as the Millennial Generation or Generation Next , is a term used to describe the demographic cohort following Generation X. Its members are often referred to as Millenn...
en.wikipedia.org/wiki/Generation_Y
beyond comprehension. They move trends, fads and information among themselves instantly. Unlike their Generation X predecessors, Generation Y members are not perceived as slackers, according to American Demographics.
www.allbusiness.com/manufacturing/food-manufacturing/26... www.allbusiness.com/manufacturing/food-manufacturing/260873-1.html
To the graduating class of 2003 (or so): The future is you. You emerge into the great marketplace of the world empowered by technology you know by rote, as no other generation has before you. ... The Recording Industry Association of America (RIAA) released their mid-year report in August, and the news isn't good.
www.allbusiness.com/media-telecommunications/movies-sou... www.allbusiness.com/media-telecommunications/movies-sound-recording-record/7954025-1.html