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Post-purchase rationalization - Wikipedia, the free encyclopedia
Post-purchase rationalization is a common phenomenon after people have invested significant time, money, or effort in something to convince themselves that it must have been worth it. Many decisions ...
en.wikipedia.org/wiki/Post-purchase_rationalization |
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It’s heavier or yellower or flimsier or noisier than you thought it would be. A disagreeable conflict of emotions starts bubbling in your mind. Post purchase dissonance sets it.
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Bournemouth University Website, Bournemouth, England, UK ... Post-purchase dissonance focused on concerns with the size of enclosures and about captivity, too many tricks, limited interpretation and unfulfilled expectations of a quality interaction.
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2 Reviews of David S Diamonds Inc "Ever experience post purchase dissonance? I did, when I bought Fergie's album. Unfortunately, there is a lot more at stake when you buy an engagement ring. Brothers, I recommend reading "Diamond ... Ever experience post purchase dissonance? I did, when I bought Fergie's...
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You may have heard of this concept as Post-Purchase Dissonance, an area where more research has been done, but the fact is that many actions other than purchase create dissonance. ... In other words, by planning for Post-Action Dissonance you are using a Prediction that increases Profits or cuts Costs down the road.
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