Diversification (marketing strategy) - Wikipedia, the free encyclopedia
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Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can o...
en.wikipedia.org/wiki/Diversification_(marketing_strate...
en.wikipedia.org/wiki/Diversification_(marketing_strategy)
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We analyze the impact of product diversification on performance. This topic has been discussed in the literature, and there is no consensus so far as to the significance or the direction of the impact.
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ideas.repec.org/a/spr/specre/v4y2002i2p119-137.html
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The product/market grid of Ansoff is a model that has proven to be very useful in business unit strategy processes to determine business growth opportunities. ... - horizontal diversification (new product, current market) ... - concentric diversification (new product closely related to current product in new market)
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www.valuebasedmanagement.net/methods_productmarketgrid....
www.valuebasedmanagement.net/methods_productmarketgrid.html
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Findings – The study's results revealed: larger subsidiaries tend to engage in internationalization and product diversification activities to a greater degree, and, as a result, tend to exhibit superior performance;
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www.emeraldinsight.com/10.1108/02651330810915556
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Research Projects; Marketing and Economic Analysis and Product Diversification Research ... Tenth Work Plan, Product Diversification Research 1 (10PDVR1); Abstract ... Larger restaurants that considered tilapia to be a high-quality product and that offered ceviche on the menu were those that tended to sell tilapia.
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pdacrsp.oregonstate.edu/pubs/admin/20arhtml/rp_meapdr.h...
pdacrsp.oregonstate.edu/pubs/admin/20arhtml/rp_meapdr.html
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Specifically, we develop a theoretical framework for understanding how industry globalization, foreign competition, and firm product diversification would be expected to influence a firm’s strategic choice of its level of international diversification.
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econpapers.repec.org/paper/vlgvlgwps/2005-6.htm
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In a software product family context, software architects design architectures that support product diversification in both space (multiple contexts) and time (changing contexts). Product diversification is based on the concept of variability: a single architecture and a set of components support a family of products.
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csdl.computer.org/comp/proceedings/qsic/2004/2207/00/22...
csdl.computer.org/comp/proceedings/qsic/2004/2207/00/22070154abs.htm
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The objective of this study is to analyze the likely consequences of emerging technologies of ethanol production, product diversification and environmental regulations related to the activity.
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aiche.confex.com/aiche/2005/preliminaryprogram/abstract...
aiche.confex.com/aiche/2005/preliminaryprogram/abstract_27475.htm
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Our producers should now consider the importance of product-diversification and packaging-improvement," he said. ... Wednesday, March 29, 2006; Gov't exec to traders: Focus on product diversification;
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www.sunstar.com.ph/static/dav/2006/03/29/bus/gov.t.exec...
www.sunstar.com.ph/static/dav/2006/03/29/bus/gov.t.exec.to.traders.focus.on.product.diversification.html
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