Psychographic - Wikipedia, the free encyclopedia
In the field of buzzwords, marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests...
en.wikipedia.org/wiki/Psychographic
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Include as much psychographic information as you can dig up, such as what their spending patterns are, whether they are brand conscious when it comes to your product type, what influences their buying behavior, what promotional efforts they respond to most often, etc.
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money.howstuffworks.com/marketing-plan14.htm
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Don't Bogart That Joint: What Your Position on the Legalization of Marijuana Might Say About You ... According to a recent Yahoo! News post, it’s a great time to be doing stoner comedy. ... Psychographic Profiles for Fun and Public Interest...
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www.copernicusmarketing.com/discover/psycho.shtml
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In-store advertising: Should psychographic studies play a role?. WireSpring's weblog on dynamic digital signage and interactive kiosk projects. ... Psychographic segmentation groups customers according to their lifestyle. Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle.
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www.wirespring.com/dynamic_digital_signage_and_interact...
www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/In_store_advertising__Should_psychographic_studies_play_a_role_-293.html
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Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is.
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blogs.harvardbusiness.org/tjan/2009/05/want-to-understa...
blogs.harvardbusiness.org/tjan/2009/05/want-to-understand-your-custom.html
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Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit the characteristics of market segments.
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www.emeraldinsight.com/Insight/viewContentItem.do?conte...
www.emeraldinsight.com/Insight/viewContentItem.do?contentId=857791&contentType=Article
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Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.
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www.examstutor.com/business/resources/studyroom/marketi...
www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_segmentation.php
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Psychographic segmentation is sometimes also referred to as behavioural segmentation. ... It considers a number of potential influences on buying behaviour, including the attitudes, expectations and activities of consumers. If these are known, then products and ... The main types of psychographic segmentation are:
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www.tutor2u.net/business/marketing/segmentation-psychog...
www.tutor2u.net/business/marketing/segmentation-psychographic.html
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An introduction to market segmentation in consumer and industrial markets. ... Psychographic Segmentation ... Psychographic segmentation groups customers according to their lifestyle. Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. Some psychographic variables include:
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www.netmba.com/marketing/market/segmentation/
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[sī́kə-grăf́]
