Nevertheless, the Supreme Court is highly likely to confront the puffery problem, or a variant, in the near future as part of its unsettled commercial-speech jurisprudence.23 Thus, Part III develops a constitutional framework the Court could use when it considers future commercial-speech cases involving puffery,
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works.bepress.com/cgi/viewcontent.cgi?article=1005&cont...
works.bepress.com/cgi/viewcontent.cgi?article=1005&context=hoffman
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However the puffery “defence” failed in the Just Spectacles case. A poster in a ... As the retail market tightens and franchisees chase the consumer dollar more aggressively at store level two recent cases provide a timely reminder of the importance of ensuring that all advertisements and marketing initiatives ...
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www.franchisebusiness.com.au/c/Deacons-Lawyers/Advertis...
www.franchisebusiness.com.au/c/Deacons-Lawyers/Advertising-puffery-or-misleading-conduct-n853818
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Is puffery illegal ... Puffery advertising ... Search another word or see puffery on Dictionary...
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thesaurus.reference.com/browse/puffery
thesaurus.reference.com/browse/puffery
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Jun 01, 2005 ... Downloadable Files:; RJL Article-Printed TMR.pdf; ... TSCA Reform Center PackagingLaw.com...
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www.khlaw.com/showpublication.aspx?Show=1291
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Rotfeld and Rotzoll 1980) have argued that the FTC has been too lenient in determining the level of deception in puffery cases. They claim that if puffery does not work, marketers would not use it. Researchers (e.g., Cunningham and Cunningham 1977;
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www.docstoc.com/docs/17911079/What-Would-Jesus-Say-Abou...
www.docstoc.com/docs/17911079/What-Would-Jesus-Say-About-Puffery
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This would be a case of puffery. The advertisement implies that having hair coloured by the product will lead to positions of Power, and to ...
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www.springerlink.com/index/X70M7256X2257L48.pdf
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The Fifth Circuit disagreed, reasoning that while generalized positive statements can in some cases be puffery, “statements of opinion by corporate insiders are not per se immaterial.”14 The court compared Skilling’s statements to those the Supreme Court determined to be potentially material in its 1991 decision...
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www.criminaljustice.org/public.nsf/01c1e7698280d2038525...
www.criminaljustice.org/public.nsf/01c1e7698280d20385256d0b00789923/f70fc7a6374530a4852576320077b436?OpenDocument
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A series of doctrines from common-law fraud cases (like the rule that puffery isn't actionable) are regularly used to get rid of securities fraud cases at an early stage in the litigation.
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www.felahfd.com/HFDLaw/notebook/27.htm
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Besides, introductory puffery applies in only restricted circumstances. All the cases involving introductory puffery concern the sale of property or businesses. To be legal, it must do no more than invite interest and further exploration and the target audience must be experienced.
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www.mondaq.com/article.asp?articleid=59210
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