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Exposure is what advertising DOES, but it is NOT how we evaluate success. The purpose of advertising in a small business is NOT exposure. It is to generate a measurable response that advances a sale. Period.
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www.entrepreneurslife.com/thoughts/entry/the-purpose-of...
www.entrepreneurslife.com/thoughts/entry/the-purpose-of-advertising-is-not-exposure/
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The ultimate purpose of all commercial advertising is to persuade people to buy. To be effective good ads must have: ... the ability to get our attention. Hundreds of ads are seen/heard each day. Therefore, an effective ad must stand out from the competition and grab the consumer's attention.
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www.saskschools.ca/curr_content/media20/unit_4/purpose....
www.saskschools.ca/curr_content/media20/unit_4/purpose.htm
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Everyone knows that the purpose of advertising and marketing (regardless of the product) is to promote and sell a product. Is there any manufacturer in the world who spends money on advertising to encourage consumers to stop using its product?
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www.bmj.com/cgi/content/full/322/7277/52
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Always remember that the primary purpose of advertising is not so much to sell your product or service as it is to attract or draw the customer to you.
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www.mlmwoman.com/wwwboard/messages/15679.html
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The clock had finally made its way to its mark as the Old man stood and with a Booming voice said " How many people here know the Purpose of Advertising?
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activerain.com/blogsview/57096/Do-you-Know-What
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You see, the main job of advertising is not to sell your house directly. Advertising creates phone calls and some of those callers ... Posted by Valerie Archer Belardo Broker Associate on 02/23/2007 09:50 AM Comments (0) the purpose of advertising in general ... 0 Comments on The Purpose of Advertising in General...
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activerain.com/blogsview/48823/The-Purpose-of-Advertisi...
activerain.com/blogsview/48823/The-Purpose-of-Advertising
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File Name: Is The Purpose Of Advertising To Create Cognitive Dissonance.txt - Download Original ... The purpose of advertising is simply to sell a product or a service. In social contexts ads have many other applications such as reducing accidents, increasing voting and reducing smoking which must be assessed instead of profit.
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www.slashdoc.com/documents/81802
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File Name: Is the Purpose of Advertising to Create Cognitive Dissonance.txt - Download Original ... This change could result in a modification of their attitudes and trigger a purchase decision, which is exactly the purpose of advertising. The effects of fear appeals on consumers ; Advertising uses many different types...
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www.slashdoc.com/documents/77903
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If a business gives away its own goods or services for the purpose of advertising to the public, this is not business entertainment ... The cost to a business of giving away its own goods or services for the purpose of advertising those goods or services to the public is not business entertainment expenditure.
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www.hmrc.gov.uk/manuals/bimmanual/BIM45032.htm
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