|
Quota sampling - Wikipedia, the free encyclopedia
In quota sampling , the population is first segmented into mutually exclusive sub-groups, just as in stratified sampling. Then judgment is used to select the subjects or units from each segment base...
en.wikipedia.org/wiki/Quota_sampling |
|
Sampling (statistics) - Wikipedia, the free encyclopedia
Sampling is that part of statistical practice concerned with the selection of individual observations intended to yield some knowledge about a population of concern, especially for the purposes of st...
en.wikipedia.org/wiki/Sampling_(statistics) |
|||
|
|
|||
|
|||
|
|||
|
In quota sampling, the population is first segmented into mutually exclusive sub-groups, just as in stratified sampling . Then judgement is used to select the subjects or units from each segment based on a specified proportion. ... Obvious advantages of quota sampling are the speed with which information can be collected,
|
|||
|
The early part of the chapter outlines the probabilistic sampling methods. These include simple random sampling, systematic sampling, stratified sampling and cluster sampling. Thereafter, the principal non-probability method, quota sampling, is explained and its strengths and weaknesses outlined.
|
|||
|
Quota sampling is often used in market research because it does not require a list of potential respondents (a 'sampling frame'). It is not based on random selection. Instead, respondents who fit into predetermined categories ('quota controls') are found by interviewers until their quotas are filled.
|
|||
|
Quota sampling is often used in market research. Interviewers are required to find cases with particular characteristics. They are given quota of particular types of people to interview and the quota are organised so that final sample should be representative of population.
|
Copyright © 2009, Dictionary.com, LLC. All rights reserved.