|
Services marketing - Wikipedia, the free encyclopedia
Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a goods-base business. ...
en.wikipedia.org/wiki/Services_marketing |
|
|||
|
|||
|
|||
|
Chapter One: Introduction to Services Marketing ... Chapter Four: Service Quality ... Chapter Ten: Competitive Marketing Strategies...
|
|||
|
Service marketing is relatively new for most service providers. A few large manufacturers such as Hewlett-Packard and Digital Equipment Corp. have had substantial service marketing organizations for years, but this is new territory for most medium-to-smaller sized manufacturers and independent service providers.
|
|||
|
Post a Comment ... Journal of Services Marketing, Inc. (Santa Barbara, CA) ... Service industries; Customer services; Periodicals...
|
|||
|
"We are very pleased with the placement results we have experienced since using Mannix Marketing's services.... We endorse Mannix Marketing, and, if we had to do it all over again, we would!"
|
|||
|
Trulia's online real estate network has become more social since adding Trulia Voices, which gives a more personal voice to the market and enables direct ... Now Trulia is hoping to provide even more benefit to the business professionals that use Trulia voices by launching a self-service marketing platform.
|
|||
|
Back to first slide ... View graphic version...
|
Copyright © 2009, Dictionary.com, LLC. All rights reserved.
Related Topics
