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To print only this page, use the "printable version" link at the top of the page. ... This lesson introduces students to the online marketing techniques used by marketers to target children on the Internet. ... Advertising Strategies...
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www.media-awareness.ca/english/resources/educational/le...
www.media-awareness.ca/english/resources/educational/lessons/secondary/internet/online_kids_strategies.cfm
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BEYOND COMMERCIALS: HOW FOOD MARKETERS TARGET CHILDREN; Susan Linn, Ed.D∗ and Josh Golin, M.A.**; I. INTRODUCTION; This Article argues that the rise of childhood ... B. Beyond Television Commercials, Marketers Use Brand Licensing, Product Tie-ins, and Product Placement to Keep Children Aware of Their Products;
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llr.lls.edu/volumes/v39-issue1/docs/linn.pdf
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Now Kanner and several colleagues are up-in-arms about psychologists and others who are using psychological knowledge to help marketers target children more effectively. ... • Launch an ongoing campaign to investigate the use of psychological research in marketing to children, publish an evaluation of the ethics of such...
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www.apa.org/monitor/sep00/advertising.html
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it appears that fairly standardized multinational marketing strategies to children around the globe are viable. And they are advisable for those American marketers who are wanting to avoid some of the intense competition domestically and are thinking of seeking market and profit growth across the seas.[12]
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www.uow.edu.au/arts/sts/sbeder/children.html
www.uow.edu.au/arts/sts/sbeder/children.html
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Effect of advertising on children's body image; ... Too sexy, too soon: the sexualisation of children in the media ... Strategies for parents around advertising...
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www.youngmedia.org.au/mediachildren/03_advertising.htm
www.youngmedia.org.au/mediachildren/03_advertising.htm
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Many take aim at the most susceptible target: kids. ... Last year, marketers spent $1.4 billion per month marketing to children — 15% more than the year before, McNeal says. "I call it 'surround selling.' "
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www.usatoday.com/money/advertising/2006-11-21-toy-strat...
www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm
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Comment on Facebook Will Use Profiles To Target Ads, Predict … | Myspace World; October 4th, 2007 at 12:56 am ... My children are. My grandchildren even complain. If all these sites can do is gather a massive audience only for ad bombardment, c’mon, get a clue.
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www.techcrunch.com/2007/08/22/facebook-will-use-profile...
www.techcrunch.com/2007/08/22/facebook-will-use-profiles-to-target-ads-predict-future/
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How do marketers do it? They know how to capitalize on important teenage issues and anxieties, like body image, peer acceptance, coolness, and a need for power. They use these themes repeatedly in advertising geared towards children and teenagers.
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youthdevelopment.suite101.com/article.cfm/advertising_t...
youthdevelopment.suite101.com/article.cfm/advertising_to_teens
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It is difficult to counter the persuasive marketing techniques being used to influence child and teen preferences. Children and teens should be educated about food advertising. They should be made aware of the reasons behind marketing tactics and the techniques marketers use to target children.
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www.seacoastonline.com/apps/pbcs.dll/article?AID=/20070...
www.seacoastonline.com/apps/pbcs.dll/article?AID=/20070506/LIFE/705060301/-1/OPINION0425
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