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The scientific debate is clouded by the politics of the situation: some audience theories are seen as a call for more censorship, others for less control. ... Extending the concept of an active audience still further, in the 1980s and 1990s a lot of work was done on the way individuals received and interpreted a text,
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www.mediaknowall.com/alevkeyconcepts/audience.html
www.mediaknowall.com/alevkeyconcepts/audience.html
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In this connection I have to confess a personal interest, as I have been puzzled to find some of my own earlier work (e.g., Morley, 1980) invoked as a theoretical legitimation of various forms of "active audience theory" (variously labeled as the "new revisionist" or "interpretivist" perspective by other critics).
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www.questia.com/PM.qst?a=o&se=gglsc&d=96439992
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Active audience studies emphasize on the audiences ability to engage in oppositional decodings of media texts. ... This paper criticizes active audience theories weakness in developing a means for assessing political effectiveness of audience resistance.
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www.allacademic.com/meta/p13999_index.html
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These assumptions appear in different areas of media and cultural studies including studies on pleasure, identity and in the theory of the active audience. This last theoretical approach illustrates many of the problems in academic work which has lost touch with the real world.
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www.icce.rug.nl/~soundscapes/VOLUME04/Active_audience.s...
www.icce.rug.nl/~soundscapes/VOLUME04/Active_audience.shtml
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One of the most important was Ien Ang who, starting with Watching Dallas in 1985 and including her discussion of active audience theory in Living Room Wars in 1996, was at the forefront of discussions of theories that empowered the audience.
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Post a Comment ... Adorno, T. W.. (1950) The Authoritarian personality 1st edition. New York: Harper. ... DeFleur, Melvin L.; Ball-Rokeach, Sandra. (1982) Theories of mass communication 4th edition. New York: Longman.
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www.getcited.org/refs/PP/1/PUB/103433374
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I just came out of a glorious weekend of thoughtful conversation among my program alumni, students, and guests, on the subject of the "active audience." Our two keynote provocateurs, Lynne Conner and Alan Brown, pushed us all to rethink how we think about audience experiences.
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www.artsjournal.com/artfulmanager/main/017860.php
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These ideas of audience are associated with various theories of media effects. The powerful effects theories tend to be based on passive audience, whereas the minimal effect theories are based more on an active audience.
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www.scribd.com/doc/17052318/Concept-of-Active-Audience
www.scribd.com/doc/17052318/Concept-of-Active-Audience
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In Threed they found no audience, just brain feeding zombies. The people were too intrested in the zombies to pay attention to fish juggling. After running VERY fast through the tunnel the entertainers found the theater in Twoson already had an act.
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starmen.net/mother2/theories/travelingtourists.php
starmen.net/mother2/theories/travelingtourists.php
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