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Personalization - Wikipedia, the free encyclopedia
Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, healthcare (i.e. pers...
en.wikipedia.org/wiki/Personalization |
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Web personalization is a strategy, a marketing tool, and an art. Personalization requires implicitly or explicitly collecting visitor information and leveraging that knowledge in your content delivery framework to manipulate what information you present to your users and how you present it.
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We invite submissions covering the full range of topics related to Semantic Web Personalization, from foundational issues of obtaining, modelling, and integrating relevant data, to the deployment and evaluation of these techniques in concrete architectures and systems.
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Intelligent Techniques for Web Personalization; (ITWP '03) ... This has resulted in a renewed interest in Web personalization as an indispensable tool for Web-based organizations. Personalization can be defined as any action that tailors the Web experience to a particular user, or set of users.
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Personalization -- the idea of content that's custom-tailored to a site's every visitor -- has long been touted as the Web's coup de grace, the quality that differentiates it from how business is done in the real world.
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Kar Yan Tam, Shuk Ying Ho, "Web Personalization: Is It Effective?," IT Professional, vol. 5, no. 5, pp. 53-57, September/October, 2003. ... September/October 2003 (vol. 5 no. 5) ... Abstract - Web Personalization: Is It Effective?
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The Jupiter Research report, "Beyond the Personalization Myth," assails as expensive and unproductive the practice of Web site personalization, which tailors pages according to information gathered about particular visitors.
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