CPM : CPM is "cost per thousand" ad impressions, an industry standard measure for selling ads on Web sites. This measure is taken from print advertising. The "M" has nothing to do with "mega" or million. It's taken from the Roman numeral for "thousand."
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Page or ad impressions are logged in a log that is maintained by the site server. Programs like Web Trends read the log, abstract meaning from it, and generate a report about site usage.
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An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports.
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Click-through rate - Wikipedia, the free encyclopedia
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of ...
en.wikipedia.org/wiki/Click-through_rate
Impressions are analogous to print distribution. Print distribution tells you how many copies of your ad will be distributed, impressions tell you how many times your ad will be displayed to web site visitors. Some visitors may see your ad ...
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An ad impression occurs when your ad is displayed and viewed by a user on MySpace.
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Comprehensive internet marketing glossary. ... Ad Views (Impressions); Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching.
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