For too many companies, product proliferation -- the increase in the number of product SKUs (stock-keeping units) has become the scourge of lean supply chain operations. The greater the number of SKUs, the harder and costlier it is for companies to sell, plan, track, manufacture, ship and deliver those units.
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logisticstoday.com/operations_strategy/outlog_story_792...
logisticstoday.com/operations_strategy/outlog_story_7924/
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As a result of concentration upon product differentiation as a key competitive strategy, there has been a marked increase in new product development leading to a proliferation of products competing with one another in the same end use market.
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www.westburnpublishers.com/marketing-dictionary/p/produ...
www.westburnpublishers.com/marketing-dictionary/p/product-proliferation.aspx
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This paper presents a model of product proliferation by multiproduct firms. Firm behavior is based on a two-stage process in which there is centralized decision making in new product introductions and decentralized management of existing products.
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ideas.repec.org/a/bla/jindec/v35y1987i3p269-79.html
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The author shows that entry deterence, although optimal, need not be achieved through product proliferation.In some cases the incumbent monopolist resorts to an entry-deterring strategy based on location choice rather than product proliferation.
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ideas.repec.org/a/bla/restud/v54y1987i1p37-45.html
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Previous theoretical research has identified three primary effects of a product proliferation strategy: (1) a broad product line can increase overall demand, (2) a broad product line can affect supply by increasing costs, and (3) broad product lines can have strategic consequences (e.g., long product lines can deter...
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papers.ssrn.com/sol3/papers.cfm?abstract_id=244098
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Customer engineering for product families, Kansei engineering, customer decision making and interaction with product families, product proliferation, requirement management, product definition, product line positioning, product portfolio, functional modeling;
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www.ntu.edu.sg/home/mjiao/jim/
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IT is usually at the center of product development efforts in the insurance industry, but from the IT perspective, complexity can be perceived as cost-free, which can lead to over-proliferation. Product offerings are often defined by what the IT system will allow.
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www.financetech.com/feed/showArticle.jhtml?articleID=18...
www.financetech.com/feed/showArticle.jhtml?articleID=184428990
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Automatic download; [Begin manual download] ... Downloading the PDF version of:; J Am Soc Nephrol Huang et al. 16 (8): 2318. (387K) ... This file is in Adobe Acrobat (PDF) format. If you have not installed and configured the Adobe Acrobat Reader on your system, see Help with Printing for instructions.
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jasn.asnjournals.org/cgi/reprint/16/8/2318
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Please click on the choices below to learn more about this product. ... Product Proliferation and Preemption; Author(s): Adam Brandenburger and Vijay Krishna; DOI: 10.1225/190117; ... Competition and Product Variety...
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dx.doi.org/10.1225/190117
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