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and verified with a similar sample of readers of a Tokyo daily. The dependent variable is a "readership score" made up of the sum of percentages of ...
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The ADA News, published 22 times a year, was the best-read of all dental publications, recording an average per-issue readership score of 75 percent in the yearly FOCUS study conducted by the PERQ/HCI Corp., an independent research firm based in Princeton, N.J.
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The challenge of increasing readership is persuading light readers that they need to read the newspaper differently. ... Learn how Reader Behavior Scores are calculated. Includes text of the survey questions and comprehensive technical data on how to measure RBS in your market. How to Interpret and Use a Reader Behavior Score;
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They are expressed as a single score on a scale of 1-7, with one indicating non-readership and seven indicating heavy reading. Understanding and Calculating Reader Behavior Scores provides complete instructions on how to calculate RBS. Q. How should I compare my newspaper's RBS to the national averages?;
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While this is also fraught with statistical land mines, it offers one window into the general character of their readership – essentially, their Reader Quality Score. Are their readers more likely to be Conscientious Achievers or a Peanut Gallery.
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When an ad appears on the same page as the editorial the readership score goes up. You can actually increase readership by reducing your ad size. ...
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received a score of 1. A score of 2 indicated selective readership .... The mean total readership score was 28.0 indicating that ...
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This year, I'm going to post monthly threads like this where I'd like to ask you (our readership): what do you think were the best sabermetric articles of this past month? These can be research articles, commentaries, primers, new resources, or whatever else. ... Beyond the Box Score: An SB Nation Community...
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I was floored. What an simple yet elegant concept. I decided to have some fun with the data and throw out some Game WAR numbers for the BtB readership. Here's what I did. ... I took all non-Interleague starts this season with a Game Score over 80. I decided to exclude Interleague games to eliminate the need to...
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With full colour magazines, good graphic designers can make nice use of colour as part of a larger, integrated layout." A head in reverse (white letters on color background) will not raise the score and may actually lower it. ... And, dark reversed-out screens repel readership." John Greig: "I'm not a fan of white type.
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